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Within the Building Products division， we’re currently looking for a Content marketeer with a passion for digital marketing and communication to strengthen the Marketing team. In this role you report to the Global Marketing Manager and work closely together with our central Global MarCom team.

Your role

Create regular content for our omni-channel marketing approach (digital & offline) with a focus on content for all inbound channels (social, email, landing pages, etc.)

Decide on the messaging framework and take responsibility for setting up the content calendar

Optimize content for search engines and lead generation

Generate qualitative traffic to our digital platforms

You create/contribute to the social media strategy and strengthen our presence on social media. You offer our consumers a platform to talk about our brand, applications, etc ... You monitor conversations about our brand, applications, etc ... and engage with consumers across platforms

Conduct analytical projects to improve our content strategy

Serve as an evangelist for our message

Contribute to long-form content projects, such as whitepapers

Collaborate with R&D, marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience

Keep the team up-to-date with the latest trends in content marketing

Your profile

5 years of experience in a similar role

You want to work in a global context

Proven experience in creating content across several media types and formats

Good writing and editing skills, as well as the ability to adapt style, tone and voice

Passionate about online marketing, social media and technology

Solid understanding of SEO/SEA techniques and best practices

An analytical mind and interest in using data to optimize/scale content strategies and tactics.

A high level of creativity, attention to detail, and project management skills

Strong communication skills

Team player

Strong interest in the building industry is seen as an extra

You speak and write fluently in Dutch and English

Our Role

Marketing Intelligence

Collect information of industry, market, competition, and technical input from downstream market segments in a systematic and timely way via various sources, to draft out market study reports including defined market strategy and route to market proposals

Structure & analyze information in collaboration with internal and external resources

Work together with global market management team to build a local information infrastructure in cooperation with central business intelligence functions and maintain contact with external information suppliers

Conduct market surveys, to understand the voice of the customers, their met and unmet needs by contextual interviews

Industry Analysis

Support senior BU management for strategic projects and new business development

Conduct industry analysis and build company profiles for targeted segments and companies

Identify and analyze new growth opportunities derived from our existing product portfolio and/or based on current or new competencies

Monitor market & technology trends and evolutions in selected segments

Participate or lead projects to identify opportunities and advise actions to capture opportunities

Identify and assess new business development projects. Explore and analyse attractive targets

Draw up and present a business case

Present and defend the business cases and projects to BU management

Develop x+1 and x+5 plans for China market

Mix, price and volume inputs; meet corporate timelines

Define and implement business models and product / service concepts

Establish pricing, distribution channels

Manage product portfolio including product positioning; Volumes, margins, market penetration

Monitor plant profitability by segment and region and implement strategic changes as necessary (price changes, product standardization or rationalization, etc.) to maintain a minimum contribution from routine sales activities

Updated price lists; regular and timely reporting

Develop and manage a market database to enable the business to track market trends by segment and customer

Market intelligence collection and analysis

Your Profile

University or master degree with engineering, business, managerial or marketing background

Over 5 years of relevant experience in collecting, analyzing, interpreting, and presenting business information in a B-to-B environment. Experience in steel or wire industry will be a plus

A healthy curiosity and persistence in collecting information

Strong analytical skills and a good afinity with figures and analytical concepts and tools

Project management skills

Strong interest in new technologies, processes and industrial products

Dynamic, creative, and result driven

Strong communication skills in Mandarin and English